Psycho Ad Babble Update: We’re used to promises that taking a certain pill ‘could’ have all sorts of results…or ‘could not’. But, the ad babbles are really out there with this one. Michelin tires has a new add that says: Buy Michelen tires and you will (or was it ‘could’) save $109.00. Doesn’t say the 109 comes off the price…or compared to other tires, or if 109 is the pile you’ll save on fuel…over an unspecified time…Or if buying the tires will improve your stock portfolio by 109….or if, just maybe Michelin tested the pitch and learned that $109 is the amount we’ll accept without question?